23 Experts Tell You How To Get Over 100 000 Page Views To Your Blog

Content and Your Readers

It isn’t a surprise that having a blog means you have to push quality content out there. However, in my 4 and a half years of blogging, there wasn’t even one moment where I thought my content wasn’t quality. And I was wrong.

You see, writing something you believe someone else needs is great, but surely isn’t enough to make you a successful blogger. What you want to go after is, in fact, the idea of solving a problem your readers have or giving them the information they need at this moment. So, while many experts say that content is King, I would say that the real royalty is the reader and his needs.

“As soon as I started writing about what people actually search for, my traffic went up very fast. Combined with keyword research and well written content, my page grew a lot within a few months. Now, with these traffic numbers, I can afford to now and then also write about projects from my heart, not being relevant for traffic. And: updating and optimizing my older content.”

Susi from OmaKocht

Adjusting Blogging to the Pandemic

Following trends might not always pay off as well as you think, but adjusting to long-term changes is actually crucial. Something similar happened to Clair Roach from MoneySavingCentral last year:

“I believe it’s the niche I chose coupled with the global pandemic. During lockdown wages were cut, jobs were lost and people were desperate to make ends meet. This meant a lot of my money saving articles and Sale date predictions were a godsend to people looking to cut costs. I just hope people keep up their new found love for saving money and shopping savvy going forward, because it doesn’t matter how much money you have, it’s always better in your pocket rather than someone elses.”

Claire Roach from MoneySavingCentral

Writing With Purpose

One of the best ways to capture a reader and keep him hooked is to offer them relevance and help them solve a problem they have. This blogger actually combined her problem-solving content with a well-thought marketing strategy to get over 100 000 monthly pageviews.

“Writing with the purpose of solving a reader’s problem. I took this focus into social media marketing, email list building, and product creation. Keeping this focus creates a well-rounded, strong, and ever-growing business.”

Alison Wood from PintSizedTreasures

New Content/Old Content

An amazing practice you should adopt is publishing new content and combining that with revamping old content and making it even better. I understand that updating old content is a dreadful experience, and I don’t enjoy it either. However, it has proven to be efficient, and giving new life to old posts also helps you increase the overall quality of your blog.

“We get around 1M monthly PVs on masonfit.com. There’s a lot, but I’d say: creating more content, updating or no-indexing old content, growing an Instagram following then using it to encourage more brand searches on Google, and creating a small network of blogger friends.”

Mason Woodruff from MansonFit (see his tips on scaling search traffic)

Be Strategic

You might read this a few times in this post, but having a strategy when starting a blog and then keeping it up and running at any point of your work is what will give you direction. The little milestones you are walking towards could be reached only when you actually see them, know how they look, and actively pursue them.

“My blog grew exponentially after I started to make more strategic decisions. As a food blogger, I am competing with massive food websites that have tens of thousands of recipes, and millions of visitors every month, and it’s hard to stand out. Posting random recipes, or taking pictures of my dinner, simply didn’t cut it. The moment I started to be more strategic: researching seasonal trends, conducting keyword research, and focusing on improving my skills through courses, I saw a massive difference immediately.”

Tonje from HintOfHealthy

“Taking the blog seriously and approaching it more strategically has made all the difference. I think doing keyword research with Keysearch and applying that research to the blog has been key. When you stop posting whatever you want and instead, intentionally post things you have a chance of ranking for, it is much easier to find success!”

Kristen Wood from MoonAndSpoonAndYum

If you aren’t familiar with it, user intent is the initial goal a user has when typing their search query. User intent could be any of these things:

• informational – the user is looking for more information on a subject they’re interested in;
• navigational – the user is trying to get to a certain site, they are aware of the brand they’re looking for;
• transactional – the user is looking for a way to make a transaction, to purchase a product

“The biggest thing that helped me was focusing on user intent in order to drive traffic from Google. Now 90% of visitors are from organic searches. I wish I had done that sooner than spread myself too thin across social media channels. While it’s nice to diversify traffic, it’s better to start out focusing on just one area at a time.”

John Pham from MoneyNinja (see his guide on starting a blog in 2021)

Proper Keyword Research

I wasn’t surprised to see that in almost each one of the answers to my question on how to get over 100 000 monthly page views, the idea of proper keyword researching was popping up the most. This was also the main reason my second blog (the one you are on right now) literally doubles its search traffic every month for the last 4 to 5 months – I’ve completely changed how I research keywords for posts. I am way more intentional with them and never compromise with a keyword because I cannot find a good one.

“Doing proper keyword research was hands down the reason my personal finance blog took off. I get more than 130k pageviews per month and earn more than 10k per month as a result. While learning keyword research requires more than a short explanation, my best tip would be to understand “search intent” inside and out. Once you know why people search a keyword on Google, you can give them the exact answer and make money just by helping them solve a problem.”

Trinity Danielle from ThePayAtHomeParent (check her book on keywords research)

“I’ve been blogging for over 10 years but the biggest thing that helped me skyrocket my traffic was focusing on SEO. Rather than just writing about whatever I felt like writing about, I started getting really specific about my keywords and recipes to be sure that the content I’m creating is what people are searching for. It’s helped me create long term sustainable traffic.”

Liz Thomson from IHeartVegetables

SEO From the Start

“If there’s one thing I wished I had done earlier that would be to realize that SEO is the one thing I should have in mind from the very beginning of my blogging career. I was slow on catching up with Google’s true importance for my business, but that wasn’t the case for Anna.

Implementing SEO strategies from the day I launched my blog has easily, in my opinion, been the biggest driving factor for its success. While doing this does mean that it can take some time for traffic to trickle in initially, really understanding SEO and putting it into practice ensured that the content I was publishing was really to take off at the right time. This included things like creating silos of content from the start and doing effective keyword research so that I was only publishing content that had a chance of ranking. 

Given that I work on my site on the side of my full-time job, it was extra important to me to ensure that the time being spent on my blog was being used as effectively as possible, and only creating posts that I knew may work well in Google was the best way for me to do this. And as an added bonus, it’s really paid off in terms of the traffic I’m able to get now.”

Anna Barker from LogicalDollar

Willingness To Change

Just this morning, I was giving a new task to my assistant, and she said something similar to this “No worries, I am going to go back and do that; I remember what you said at the beginning that we would go back to old posts to re-do everything over and over again …”

If you just started your new blog, here’s a news for you: you will change everything about it… more than a few times. That’s what most successful bloggers do, and we do it not to get over 100 000 monthly pageviews, but to actually find that sweet spot where what we put out is what pleases our readers and gives them what they need in the best possible and efficient way.

“Perseverance and the willingness to change. You’ll feel like quitting many times along the way, but don’t give up. Also, don’t avoid the opportunities to pivot when needed.”

Kenny White from KennyThePirate

“I’ve been blogging for more than 8 years, and the absolute most important things are to be persistent, never stop learning, and always (always!) be ready to pivot and evolve.

Almost everything about blogging that was true or worked well 8 years ago has completely changed or isn’t even a “thing” now – from the way we wrote (sooooo many personal stories!), to how we technically constructed a post (hello, Block Editor), to how we worked to gain traffic (Facebook groups and never-ending pinning gives way to everything-SEO).

Changes happen fast, and there is always more to learn. Stay flexible and keep hustling!”

Shelley Fulton from TwoHealthyKitchens

“Keep learning how to do everything better, whether it’s photography, SEO, keyword research, everything! But learn from the right sources and experts. Join blogger support groups and pay attention to what works for others. Take the time to learn and put what you learn into practice, no matter how time consuming or draining it might be. It will pay off if you keep moving forward under the right guidance!”

Kristina Tipps from TastyOven

“After running a global travel site for 5 years, I had built up a site with hundreds of thousands of readers a month, but the Covid-19 pandemic quickly changed that in a matter of weeks!

As a result, I had to pivot and focus on a blogging strategy that was relevant to the kind of hyper-local travel people were doing in my home country of the United States. I worked to create content that was responsive to the needs of my audience: local, accessible by car, and out in nature where social distancing is easy. Focusing on the exact, immediate needs of my audience allowed me to write pieces tailored to the current moment, which did well on Google Discover and Pinterest.

As a result, my blog has over 100,000 pageviews a month within a year of starting it.”

Alison Green from CaliforniaCrossroads

Consistency and Blogging

One of the reasons bloggers rise and fall every day is their unwillingness to be consistent with blogging. Trusting yourself and the process of learning and evolving has truly been my biggest blogging lesson. I’ve had way too many days where all I wanted was to click the big X button of my browser and never blog again. And the reason wasn’t that I didn’t like it, but because I was confused and didn’t trust myself.

Thing escalated pretty quickly once I put my foot down and decided that the only thing I accept is success and lessons (I re-named failures to fit my new mentality). And I am not the only one who thinks this way.

“Ever since we created our kitchen gadgets food blog back in late 2015, we have always been there. We have focused on consistency and making sure that we add new recipes between 4 and 14 times a week depending on the season. We are also always there for our readers on social media and via email. This has helped us grow to millions of page views and a six figure business. Our loyal readers tell their friends and word of mouth still works for growing a blog. As well as focusing on great content with SEO in mind. If you are consistent and can create great content there is no reason why your blog will not be a great success. “

Samantha Milner from RecipeThis

“The key to my blogging success has been consistent posting. When I started my blog I made it my goal to post 3 articles a week. As my traffic increased I scaled back to two posts each week and now that I’m over 200,000 monthly pageviews I try to post at least one article per week which gives me time to work on other things like keyword research and building backlinks.”

Kelly Martin from UrbanGardenGal

“Consistency. I see so many people wanting start start a blog, go full force for a month or two, get frustrated and stop. They may pick it back up 8 months later or the next year and everything is dead.  I started blogging over 8 years ago and I NEVER stopped. It began as a hobby and something fun, which also allowed me to experience slow, real, organic growth, without starting with the “intense stress filled” mindset of making it a business. It turned into a full-time career organically. Owning a blog/website is not the same thing as having an instagram account. Social media channels are just that, marketing channels for something larger. Your blog and website are your home and you need to treat it as such.”

Rebecca Pytell from StrengthAndSunshine

Trustworthiness

“Trustworthiness. I didn’t start my blog to make money, in fact, I had no idea one could earn an income from one. I started it with the goal of informing readers about my love of Italian and British cuisine. I just want to encourage everyone to get into the kitchen and try my recipes. It worked, when people try one and see how easy and delicious they are, they come back for more. (1M monthly page views)”

Christina Conte from ChristinaCucina

Guest Posting

Most bloggers have different opinions on guest-posting, yet writing a piece of quality content for another blog is, in fact, a great link-building strategy if done smart. I rarely guest post as I lack the time for it. However, I accept good quality posts from fellow bloggers.

“When I started guest posting for others! I truly think this is so undervalued because of all the “perks” that can come from it! – SEO juice (if links to your blog are allowed) -Some bloggers share your content on social media as part of the agreement 

– The connections! Potential to be included in FB groups, meet other bloggers, share groups, etc.

– The ability to see & learn from the blogger and see what works for them. Doing this in the early days of my blogging career helped tremendously and I still, even at 300,000+ pageviews a month, I still guest post!”

Jessica Burges from Fantabulosity

Branding

“Brand Image is everything. Having just gone through a complete branding makeover, I fully understand the importance of having a professional and unified look across all platforms and media. Since my makeover at the beginning of the new year, we have seen our traffic increase 10% in what is historically our lowest month, January, over our highest month, December.

Before my recent makeover, The Forked Spoons branding was done piecemeal over many years by many different outsourced professionals and internally.  The last time we went through a major rebrand was in January 2018, which is when we rebranded with about 20,000 page views per month from Coffee and Crayons to The Forked Spoon.

In Q4 2020, I decided I needed a more modern and unified look to boost my brand recognition across social media, google search, and my website. To achieve all of that uniformity simultaneously, we outsourced our logo development, icon development, and all social media covers to a single company that specializes in branding and was well-reviewed in our industry. We couldn’t be happier with the results, and so far, our current monthly audience of over 1,000,000 users seems to agree. “

Jessica Randhawa from TheForkedSpoon

How I Got Over 100 000 Monthly Pageviews

I left my own blogging tips as the last one on this post because I wanted to give you an extra hint of motivation by talking about the importance of looking at blogging as a business instead of a hobby.

Once I stopped wandering around and having doubts before hitting that publish button a few times a day, I finally had the time to do two things:

• Produce more quality content
• Piling up some experience which was improving my everyday performance with every new blog post or social media appearance.

I’ve seen many bloggers ponder over their ideas and spend weeks and months preparing for the launch of their blogs. And while I approve that in separate cases where it’s a second or third blog, I strongly disagree with postponing opening a blog until the circumstances are better.

It’s never going to get easier, and it will never get better unless you pile up some experience and learn how blogging works for you.

As you saw from all experts’ tips, successful blogging could be summarized under few different hats. However, each blog has a completely different overall success story. What works for someone else might never resonate with you, and that is okay.

However, the only way to find out what works for you and what would get you those precious 100 000 monthly pageviews is by going out there every single day and hitting that publish button as often as possible (by publishing new stuff I don’t refer to new blog posts only, but social media and email marketing also)